目标清晰

在一张名片背后就能讲清公司业务。

Clarity of purpose : Summarize the company’s business on the back of a business card.

市场庞大

服务于即将迎来快速增长或变革的市场。一个拥有10亿美元潜在规模的市场会容许创业者不断试错，直到获得真正的利润。

Large markets : Address existing markets poised for rapid growth or change. A market on the path to a $1B potential allows for error and time for real margins to develop.

优质客户

针对愿意为独特产品支付溢价且能迅速决策的客户。

Rich customers : Target customers who will move fast and pay a premium for a unique offering.

专注专一

用户只会为具有单一价值主张的简单产品付费。

Focus : Customers will only buy a simple product with a singular value proposition.

对症止痛

找到客户的切肤之痛，用令人信服的解决方案去取悦客户。

Pain killers : Pick the one thing that is of burning importance to the customer, then delight them with a compelling solution.

不同凡想

不断挑战思维定势，不走寻常路，创新解决方案，在竞争中智取对手。

Think differently : Constantly challenge conventional wisdom. Take the contrarian route. Create novel solutions. Outwit the competition.

团队DNA

一家公司的DNA形成于公司创立的最初90天内。明智选择你的早期员工。

Team DNA : A company’s DNA is set in the first 90 days. Choose your first few hires wisely.

灵活敏捷

低调和快速能击败缓慢的行业巨头。

Agility : Stealth and speed can beat slow incumbents.

反弹能力

磨练公司跌倒反弹并不断尝试的能力。

Resilience : Hone your ability to bounce back and keep trying.

极致节俭

聚焦投入，只在那些至关重要、具有优先地位的事上花钱，并竭力让收益最大化。

Frugality : Focus spending on what’s critical. Spend only on the priorities and maximize profitability.

星火燃原

只用很少的钱启动。这迫使你自律和专注。点燃客户渴求伟大产品的巨大市场只需要很少的火药。

Inferno : Start with only a little money. It forces discipline and focus. A huge market with customers yearning for a product developed by great engineers requires very little firepower.